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Ahora en Expansión…
- La filial de aguas de Ferrovial construirá una potabilizadora en la India por 38 millones
- Air Nostrum apostará por los aviones más grandes para recuperar la rentabilidad
- La banca intenta gestionar los inmuebles 'en la sombra'
- EADS se hunde en 'números rojos' arrastrado por el A400M
- EADS se retira de la puja por el contrato de los tanqueros del ejército de Estados Unidos
Journal of Marketing Amercican Marketing Association
- Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
- Journal of Marketing
- Megamarketing: The Creation of Markets as a Social Process
- Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
- An Empirical Examination of the Rule of Three: Strategy Implications for Top Management, Marketers, and Investors
Industrial Marketing Managment
- The contingent value of exploratory and exploitative learning for new product development performance
- Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy☆
- Factors that reduce rigid product adaptation decisions: The case of exporting firms in China
- A process-oriented perspective on customer relationship management and organizational performance: An empirical investigation
- Implications of service processes outsourcing on firm value